Before we start our regular content, I wanted to welcome you to Silverpop’s European focused blog! The blog is available in both English and German and our aim is to generate discussion around both the Engagement Marketing and B2B marketing automation spaces by bringing you a European take on the latest and best articles from around the web; news of our European activities and of course Silverpop’s own best practice advice and thought leadership.
At the same time I also want to point you in the direction of our European webinar series. Our first webinar is an introduction to Engagement Marketing for both B2B and B2C marketers given by William Schnabel, General Manager-EMEA. Engagement Marketing allows the marketer to work within a new environment where with the increase in social media, users are having many more conversations online and traditional marketing channels are now just one of many sources of information. You can find out more here.