Silverpop - Wanted: Email Marketers Who Can Speak
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Wanted: Email Marketers Who Can Speak

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by: Loren McDonald (@LorenMcDonald)
01 March 2011

In my recent post, 8 Things Email Marketers Really Need to Do This Year, I asked email marketers to get out of their cubicles and tell their stories.

The need for more client-side voices is never more apparent than at the various industry conferences. For many of us on the vendor and agency side, we actually see more of each other for stretches than we do our own families.

Some conferences, such as Email Sherpa, do bring out a high percentage of client-side speakers. However, there just aren't enough of you out there telling your stories.microphone

So, here is my second request: Tell your story. Write. Speak. Present.

Telling your story is good for your career and the industry. It also helps build your employer's brand.

I'm so committed to the importance of this that I'm presenting Building Your Personal Brand: How To Become an Email Marketing Rock Star during a pre-conference session on May 17 preceding our Silverpop client summit. As chair of our B2C track, I'm also tapping clients for the majority of the speaking slots.

Additionally, I'm on the programming committee for the upcoming Email Insider Summit May 1-4 in Captiva, Fla. We are recruiting email marketers to participate on panels covering a variety of topics.

MediaPost's Email Insider Summits (May and December) are among my favorite conferences. These are events that every experienced email marketer needs to attend at least once. They are truly one-of-a-kind, because they combine education, networking, socializing and leisure activities over 3-plus days.

The speaker-submission proposal deadline is fast approaching – although we have extended it to March 9.

Besides submitting proposals at conferences, including your ESP's client event, you can join the speakers bureau of the Email Experience Council (eec).

So, what are you waiting for? Map out your story - something you are really passionate about and are excelling at with your email program. Get up there on stage, and wow your peers with your amazing results. Don't worry if you're not an experienced speaker. Once you get past your butterflies, you'll wonder why you waited so long.

See you on the circuit.


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