I'm on the tail end of a great trip to our London office to speak at our annual customer conference in Europe.
The event was held at the Churchill Museum and Cabinet War Rooms, the very same place that Winston Churchill ran Britain during World War II. For those of you who have read my book, you know that I'm a huge fan of Churchill. It was a powerful experience to visit the place where he lived and worked and to see so many reflections of his words and actions. Most of the 120 people at the event had not been to the museum, and they all agreed it was an amazing venue for a business conference.
The conference, which we called Advanced Email Strategies, was a great snapshot of the U.K. and broader European email marketplace. Our managing director, Mike Weston, did a great job of lining up speakers and delivering high impact content. We took the opportunity to introduce our U.K. retail email marketing study, which highlights trends in email marketing here in the United Kingdom and contrasts them with what we're seeing in the United States. (You can read the Silverpop press release, which contains a link to get a free copy of the study, here.)
Keep an eye out for my follow-on posting as I get a chance to transcribe my notes on the many things I learned during this knowledge-filled day.