Unless you’ve been living in a cave (a very deep one) the last few weeks, you probably are aware of Apple’s latest — and perhaps most exciting — product announcement: the must-read article by Wired Magazine. All of a sudden, it becomes commercially feasible for media companies (and marketers) to reach out and distribute a breadth of programming to new audiences that didn’t exist a year ago.
Think TiVo-meets-the-long-tail, meets-online-direct-marketing. This might just change things forever.
I think its such a great idea that they are letting us put old shows like “i love lucy” on there that dont make it to T.V during the day.