Silverpop - 'Using Real-Time Content Optimization in Email' – Upcoming Webinar
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'Using Real-Time Content Optimization in Email' – Upcoming Webinar

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by: Loren McDonald (@LorenMcDonald)
30 March 2010

How would you like to be able to test and optimize your email campaigns even while they're being delivered? A free Webinar at 2 p.m. EDT/11 a.m. PDT on Thursday, April 15, will look at the concept of real-time testing, which uses automated software to optimize email campaigns using subscriber behavior.

Real-Time Testing: What is It?

Real-time testing can make continual testing and optimization an integral part of your email marketing program instead of a one-time or occasional activity.

A 2009 study by eROI found that 37.1 percent of US email marketers did not test their email campaigns, either because they didn't know how or didn't have the time to test.

Automated testing tools are helping to eliminate these "time and expertise" challenges. Further, a relatively new approach to testing based on "real-time content" is taking email testing to another level.

What You'll Learn in This Webinar

Pieter Wuyts of 8Seconds, a real-time content testing and optimization solution provider and Silverpop partner, and I will examine these aspects of real-time content testing:

  • How it works
  • Approaches to testing strategies
  • Case studies
  • Best practices in continual testing

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