Silverpop - Update: Michigan's Email Child Protection Law
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Update: Michigan's Email Child Protection Law

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
25 October 2005

The Detroit Free Press published a great article about the outrage of some Michigan citizens over the apparent failure of Michigan's email child protection law.

It appears that many citizens and lawmakers are surprised to find that children on the Do-Not-Email list are still getting porn and other inappropriate messages.

I myself am surprised as well.

Generally, I think of porn spammers as being among the most law-abiding folks in the country. Think about it, if you can make $50,000 a year in profit sending unsolicited email campaigns for porn sites, why wouldn't you want to spend $75,000 a year to pay Michigan and Utah--the other state enacting a new email child protection law--to scrub your lists?

In all seriousness, I have young children, and the problem Michigan and Utah are trying to address is very real and very important. However, new laws don't stop people who are already criminals, especially if the states haven't budgeted substantial resources to enforce them. And, the biggest irony of all is that these laws will do nothing more than put a large tax on legitimate marketers who are afraid their products might fall under these states guidelines. In the end, I fear these laws will do nothing more than send a signal to businesses that were never intended to be covered by these laws that these states would prefer you to do business somewhere else.




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