The World of Marketing According to Teenagers
My colleague, Chris S., forwarded me the Beloit College annual survey listing the worldviews of its incoming freshmen. Some of the items impact us as marketers and are very interesting. Here's a snapshot of the list:
18. They grew up with and have outgrown faxing as a means of communication.
19. "Google" has always been a verb.
20. Text messaging is their email.
36. They have rarely mailed anything using a stamp.
38. Being techno-savvy has always been inversely proportional to age.
Check out the full article here: http://news.yahoo.com/s/ap/20060823/ap_on_re_us/mindset_list_glance
