I just got back from a fantastic week at my favorite conference, TED. One of the best parts of this conference is the way it reframes the standard view of the world and puts a much broader perspective on things.
As a marketer, I think it is invaluable to step outside my day-to-day view of the customers I serve and take broader look at how the world is changing outside the areas we focus on. I love the TED conference from this perspective and it's great news that so much of its content is now available online for free.
However, if you want to get a quick glimpse of how much the world we live in is changing around us every day, a colleague of mine sent along a quick, five-minute video that captures it extremely well. If you think you have an idea of what the United States and the rest of the world will be like in 10 or 20 years, I suggest you watch this video. You''ll probably realize that it is going to be a much different place than any of us can imagine today.