Silverpop - The Technology Behind my Blog, Part 2
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The Technology Behind my Blog, Part 2

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
04 February 2005

Creating a blog is increasingly easy. There are a number of free services from various Internet players that allow bloggers to create, edit and share their entries. Examples include:

- from Google
- from Microsoft

Another approach to starting a blog is to host the blog software yourself. This is the approach we've taken for The Quiet Revolution site/blog. Silverpop is hosting a server in our data center that is running some very popular blog software called MoveableType from a company called Six Apart. MoveableType also makes their technology available online if you don't want to set up your own servers.

Given the ubiquity of free blog services, several people have asked why I bothered to set up my own server. The answer is simple - as blogging starts to converge with the world of marketing, I wanted to see the phenomenon from more angles than simply content. I wanted to see how the technology worked first hand so that my colleagues and I at Silverpop could begin to build this technology into future versions of our core products, Marketer and Messenger.




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