The Rules of Engagement Marketing

With the rise of Web 2.0 and online social networking, an exciting new age in marketing has arrived in which interacting and building relationships with customers is key to delivering unprecedented return on investment. For a brief introduction, and advice on adjusting your marketing approach in this new era of engagement, check out my recent article appearing in iMedia Connection. It features a brief introduction to concept of engagement marketing, the benefits of a two-way dialogue with customers, and a look at what it will take for marketers to be successful going forward.