Comments on: The Next Step in Social Email Marketing: Sharing Landing Pages http://www.silverpop.com/blogs/email-marketing/the-next-step-in-social-email.html Email.Marketing.Automation. Tue, 22 May 2012 12:19:33 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Scott Voigt http://www.silverpop.com/blogs/email-marketing/the-next-step-in-social-email.html/comment-page-1#comment-737 Scott Voigt Fri, 14 Nov 2008 15:52:22 +0000 http://www.silverpop.com/blogs/engagement-marketing/uncategorized/the-next-step-in-social-email.html#comment-737 <p>“Great question, Steve. BTW, I dig your Web site.</p> <p>From my perspective, the success of social networks stems in large part from people wanting to share personal things about themselves—Scott posted a picture of his dog, Scruffy; Scott is having a super cool day at work, etc. With Share-to-Social, marketers have the power and potential to create messages, both generic and personally-tailored, that they think their audience would want to share.</p> <p>Generic emails and landing pages can provide interesting content that reveals details about the person doing the sharing, as well as letting the person spread a little good news. For example:<ul><li>Scott is happy he got a coupon for 20 percent off from the ChickenWingery and wanted to share it with y'all.</li></ul>Personally-tailored email and landing pages can be even better. For example:<ul><li>Scott is going on vacation. Check out his trip itinerary.</li><li>Scott is going to a music festival. Check out the bands he plans to see. (Okay, I'm not a Music-Fest kind of guy, but it makes me sound cool.)</li><li>Scott is making a long shopping list for Santa. Have a look at what he wants.</li></ul>Even though I'm sharing into a mass audience, it's a network. Some of my friends (and their friends) might delight in chicken wings and vintage Modest Mouse as much as I do, or are as interested in knowing what's on my Santa shopping list as I am in having them know it. So, sharing information that is personal and relevant can still be pretty personal and relevant to others, even those who don't know me personally (yet).<br /> </p> “Great question, Steve. BTW, I dig your Web site.

From my perspective, the success of social networks stems in large part from people wanting to share personal things about themselves—Scott posted a picture of his dog, Scruffy; Scott is having a super cool day at work, etc. With Share-to-Social, marketers have the power and potential to create messages, both generic and personally-tailored, that they think their audience would want to share.

Generic emails and landing pages can provide interesting content that reveals details about the person doing the sharing, as well as letting the person spread a little good news. For example:

  • Scott is happy he got a coupon for 20 percent off from the ChickenWingery and wanted to share it with y’all.

Personally-tailored email and landing pages can be even better. For example:

  • Scott is going on vacation. Check out his trip itinerary.
  • Scott is going to a music festival. Check out the bands he plans to see. (Okay, I’m not a Music-Fest kind of guy, but it makes me sound cool.)
  • Scott is making a long shopping list for Santa. Have a look at what he wants.

Even though I’m sharing into a mass audience, it’s a network. Some of my friends (and their friends) might delight in chicken wings and vintage Modest Mouse as much as I do, or are as interested in knowing what’s on my Santa shopping list as I am in having them know it. So, sharing information that is personal and relevant can still be pretty personal and relevant to others, even those who don’t know me personally (yet).

]]> By: Steve Roth http://www.silverpop.com/blogs/email-marketing/the-next-step-in-social-email.html/comment-page-1#comment-736 Steve Roth Thu, 13 Nov 2008 19:21:37 +0000 http://www.silverpop.com/blogs/engagement-marketing/uncategorized/the-next-step-in-social-email.html#comment-736 <p>I really like the concept of your Share to Social feature but there is one thing that seems a bit counterintuitive to me. If emails and landing pages are becoming more and more relevant and personalized, why would one then want to share it to a social network which is more of a mass audience? I guess I could understand general messages like the promotion of an event. But if the content is personal and relevant to my preferences, it definitely wouldn't automatically be personal and relevant to all of the people I'm connected to on a social network. Just a thought I'm curious to get your take on.</p> I really like the concept of your Share to Social feature but there is one thing that seems a bit counterintuitive to me. If emails and landing pages are becoming more and more relevant and personalized, why would one then want to share it to a social network which is more of a mass audience? I guess I could understand general messages like the promotion of an event. But if the content is personal and relevant to my preferences, it definitely wouldn’t automatically be personal and relevant to all of the people I’m connected to on a social network. Just a thought I’m curious to get your take on.

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