Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out my blog post about it here.)
Well, we didn’t stop there. This month we added the same capabilities to our Landing Pages application, which enables marketers to easily create landing pages coordinated with their emails.
Also, we’ve added a few new social networks to the mix. We’re up to five and counting: Digg, Facebook, MySpace, Twitter and LinkedIn.
After email, landing pages are a natural next step for sharing marketing content into social networks. Think about it. MarketingSherpa estimates that up to 50 percent of visitors to a landing page will abandon it in the first eight seconds. So, for people who stick around, we’re talking about either: the most highly engaged visitors and/or the very best landing pages, able to grab attention and keep it. Either way, these are pages with a high propensity for going viral. They yielded the first click. They can yield the next. And the next.
If you’re taking the time to create fantastic, thoughtful landing pages that recipients are most likely to share, then this is one capability you definitely want to consider adding to your email toolkit.