At a recent conference, one of the VPs at Epsilon (another email service provider) said something that really stuck with me.
“Irrelevance is the new spam.”
Kinda’ catchy …
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2 comments to The New Spam |
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Very interesting posts, not just this one. I have linked to in in my weekly Marketing Review and stumbled this post (and 2 others)
Bill – Here’s an article that not only references that statement, but it also explores the practical and ethical questions for opt-out and outbound marketers. http://tinyurl.com/cbvz45