Does Email Still Matter?
I was recently on a great discussion thread about the future of email--how important is email to the future of interactive marketing? Here was my contribution to that discussion:
The ability to communicate online is evolving at an unprecedented pace. Social networking, mobile, UGC, chat, virtual worlds, etc., all provide incredible new ways for people (and marketers) to reach out and influence each other. These new technologies are darned interesting, and I haven't met a marketing executive who believes they don't matter. To many marketers, and particularly those focused on Gen Y, I can see why TV, direct mail and even email would seem uninteresting by comparison.
In light of these exciting new technologies, it's understandable that some marketers might be tempted to bypass email altogether. But ignoring email would be no different than ignoring Web sites—both are necessary and critical pieces of the Internet world. Anyone who downplays these foundational elements is disconnecting themselves from the very pulse of the online experience.
The real question about email is whether it's the buggy whip or the wheel. Is it an accessory to an approach that is quickly fading away, or is it a foundational piece of a very long evolutionary cycle?
You know my vote.
Comments
Personally, eMail is one of the most valuable communication tools for my business and as the internet continues to grow from it's infant state so does it's dependence on eMail and opportunities it brings. Now don't get me wrong I still feel the telephone is the most valuable, but for the purpose of marketing one of the best innovations is the combination of email and video. And, only recently has it really been an option that moves beyond the bleeding edge.
I recently found an web based video email application that blew me away. I purchased it because of the potential I see in it. I see this product as the next service offering all web developers and Internet marketers offer their clients.
If you have a chance check it out. http://www.VideoEmailMarketing.net
This link will take you to the exciting world of Talk Fusion and opportunities that a year ago we only thought of.
Thanks to Bill and his innovative company for pushing the limits of technology and keeping an open mind to all things new.
Mike Cook
mike.cook@netinsco.com
Posted by: Mike Cook | August 8, 2007 1:50 PM
I'm surprised that folks still talk about 'the future' of email when so many people take such little advantage of it now.
Every time I get a confirmation email with no upsell opportunity, I cringe.
We've got a long way to go to take advantage of the medium today!
Posted by: Douglas Karr | August 8, 2007 9:43 PM