I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I’ll have to paraphrase, but he was speaking to the changes in marketing. He said, historically, there were three ways to get attention: Buy it with ads; beg for it with PR; and using a salesforce, badger one person at a time. In the future, attention will have to be earned.
In my personal view, earning attention is another way of describing “engagement marketing.”
Well put, David.
I actually like “badger” better than the way I normally say it, so while you didn’t get it exactly, you improved upon it.
Here is a post where I wrote about the four ways. http://bit.ly/8HIctu Given the number of comments and tweets, this has resonated with people.
Take care, David