Comments on: Taking Your Email Segmentation for B2B Marketing to the Next Level http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html Email.Marketing.Automation. Wed, 16 May 2012 09:45:35 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Content Creation: Is your content relevant to prospects? – Our Blog: Just the Facts http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-17026 Content Creation: Is your content relevant to prospects? – Our Blog: Just the Facts Wed, 04 Jan 2012 16:32:55 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-17026 [...] Marketing automation software has given B2B marketers the tools they need to segment by behavior and engagement with lead scoring. Adam Needles of Silverpop discusses the absolute importance of providing your prospects appropriate content for their stage of the buying cycle in this blog post. [...] [...] Marketing automation software has given B2B marketers the tools they need to segment by behavior and engagement with lead scoring. Adam Needles of Silverpop discusses the absolute importance of providing your prospects appropriate content for their stage of the buying cycle in this blog post. [...]

]]> By: I’m a customer, not a prospect http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-1721 I’m a customer, not a prospect Thu, 22 Jul 2010 15:05:02 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-1721 [...] I read a recent post from Adam Needles on taking email segmentation to the next level, I can’t help but feel that the next level is a quantum leap for many B2B marketers whose [...] [...] I read a recent post from Adam Needles on taking email segmentation to the next level, I can’t help but feel that the next level is a quantum leap for many B2B marketers whose [...]

]]> By: Making a Great First Impression with Your B2B Email Nurturing | Demand Generation Blog http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-1718 Making a Great First Impression with Your B2B Email Nurturing | Demand Generation Blog Sun, 04 Apr 2010 18:04:29 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-1718 [...] content to that particular company’s pain points and business needs. My colleague, Adam Needles, refers to this as ’segmenting by relevance against a persona,’ and it’s [...] [...] content to that particular company’s pain points and business needs. My colleague, Adam Needles, refers to this as ’segmenting by relevance against a persona,’ and it’s [...]

]]> By: What’s Working in Marketing » Top Five Faves week ending 3-6-10 » Telesian.com http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-1719 What’s Working in Marketing » Top Five Faves week ending 3-6-10 » Telesian.com Mon, 08 Mar 2010 16:48:42 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-1719 [...] 2.  Most Practical:  Taking Your Email Segmentation for B2B Marketing to the Next Level Adam Needles from Silverpop takes us through the paces about how to consider segmenting email marketing from applying the buying cycle, using personas and more. It’s good food for thought for our marekting friends. [...] [...] 2.  Most Practical:  Taking Your Email Segmentation for B2B Marketing to the Next Level Adam Needles from Silverpop takes us through the paces about how to consider segmenting email marketing from applying the buying cycle, using personas and more. It’s good food for thought for our marekting friends. [...]

]]> By: Jep Castelein (LeadSloth) http://www.silverpop.com/blogs/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-1717 Jep Castelein (LeadSloth) Mon, 22 Feb 2010 03:44:23 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-1717 Adam, great post. I agree that email marketing is the workhorse of lead management and marketing automation. If you want to get started simple, I would recommend the first two segmentation methods that you mention. The third and fourth may be too advanced if you're just getting started. Larger companies may have many different products, and a prospect may only be interested in one group of products. Do you see that as "segmentation by persona" or should that be a separate group? Adam, great post. I agree that email marketing is the workhorse of lead management and marketing automation. If you want to get started simple, I would recommend the first two segmentation methods that you mention. The third and fourth may be too advanced if you’re just getting started.

Larger companies may have many different products, and a prospect may only be interested in one group of products. Do you see that as “segmentation by persona” or should that be a separate group?

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