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A recent TechCrunch article about YouTube’s new mobile site highlighted a largely silent but growing battle brewing between native apps and Web apps in the world of mobile. The iPhone has famously re-invigorated the (mini-) application market, but HTML5 (which Apple also endorses) is enabling increasingly rich, Web-only experiences. Many of the differences in features, formats [...] If you were ever interested in how content-based advertising has evolved and, even more so, where it might be going, this TechCrunch article does a great job of describing it. It focuses on the rise and future of online video advertising, but its insights can easily apply to the evolution of any kind of advertising. [...] Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...] For marketers, the online world has changed everything. Unlike traditional media such as newspapers and television, which deliver the same message at the same time to everyone, digital media and engagement marketing technologies make it possible to deliver a truly unique message (or stream of messages) to each person, one at a time. But despite the [...] Tags: automation, Targeting, YouTube
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