Silverpop Blog

Goodmail, Yahoo and How to Keep Your Deliverability High

By Chris Arrendale (@Silverpop), on February 15th, 2010

Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means that Goodmail can no longer assure inbox delivery to Yahoo since emails will now be subject to Yahoo filtering policies. It also means that images and links won’t be enabled for every email [...]

The Next Step in Email Deliverability

By Bill Nussey (@bnussey), on December 15th, 2009

In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]

That Whole Maine Thing

By Bill Nussey (@bnussey), on September 1st, 2009

If you’ve heard rumblings emanating from Maine and been caught by surprise, you’re not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed through that state’s legislature amidst a flurry of bills earlier this year. But now various groups and trade associations say the privacy law goes too [...]

How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

By Bill Nussey (@bnussey), on August 14th, 2009

I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox.

Specifically, I wanted to get her thoughts [...]

New Study Reveals Top Clients Used to View Email Marketing Messages

By Bill Nussey (@bnussey), on September 24th, 2008

An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages?

The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...]

Contemplating the Future of the Inbox

By Bill Nussey (@bnussey), on January 23rd, 2008

I’ve been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below…

From Scott:

A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street [...]

Google Buys DoubleClick for $3.1 Billion

By Bill Nussey (@bnussey), on April 15th, 2007

The big news this weekend is Google’s acquisition of DoubleClick for $3.1 billion–reportedly beating out Microsoft and Yahoo for one of the top online advertising providers. The media is abuzz with discussions on why Google paid so much (DoubleClick revenues are fuzzy, but reports put it somewhere between $150 million and $300 million per year) [...]