In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]
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Tags: AOL, deliverability, spam button, Yahoo
Category: Best Practices, Engagement Marketing, Industry Landscape, Spam One comment Share and Enjoy If you’ve heard rumblings emanating from Maine and been caught by surprise, you’re not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed through that state’s legislature amidst a flurry of bills earlier this year. But now various groups and trade associations say the privacy law goes too [...] Tags: AOL, privacy, Yahoo
Category: Industry Landscape, The Future of Marketing Leave a comment Share and Enjoy I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Best Practices, Industry Landscape, Spam 2 comments Share and Enjoy An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] I’ve been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below… From Scott: A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street [...] |
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