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During the past decade, the world of email marketing has changed dramatically. But one thing that hasn’t changed is the struggle to rise above the noise and stay relevant. Email volumes continue to climb every year, and buyers continue to be inundated with unwanted promotional messages across an ever-expanding array of channels. Lately, this old challenge [...] Tags: relationships, relevance, word-of-mouth
Category: Email Marketing, Marketing Automation, Trends 3 comments Share and Enjoy The latest buzz among marketers is word-of-mouth marketing. We’ve all heard the stories about how Pet Rocks and iPods were adopted at rates far exceeding traditional advertising predictions. The difference, most experts agree, is word-of-mouth. Like the old Pert shampoo commercial, “And they told two friends, and so on,” a hot idea gets passed along. [...] |
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