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 This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan! 1) Can you tell a little about yourself [...] Tags: cart abandonment campaign, email design, Lead Nurturing, marketing automation campaigns, targeted emails, Whereoware
Category: Data and Segmentation, Marketing Automation, Nurturing Leave a comment Share and Enjoy  This month, I’m pleased to have Teya Flick, director of marketing at Silverpop partner Whereoware, contribute a blog post about cart abandonment campaigns. We’ve been talking quite a bit lately about the power of pre- and post-purchase triggered messages to engage customers and drive revenue, and in this post Teya outlines key steps for creating [...] Tags: cart abandonment campaign, shopping cart abandonment, Whereoware
Category: Behavioral Targeting, Email Marketing, Marketing Automation 3 comments Share and Enjoy |
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