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 Lots of times, it seems like B2B marketers think of social in terms of a single event: I sent this email, I included a social-sharing icon, now how many times was the white paper, Webinar or video shared? Lather, rinse, repeat … Next time you’re thinking about being more social, don’t stop at a single email [...] Tags: B2B Marketing, social marketing, social nurturing, social sharing, Twitter
Category: B2B Marketing, Nurturing, Social One comment Share and Enjoy This month, I’m pleased to have Joe Pulizzi, founder of the Content Marketing Institute, contribute a blog post addressing our questions about B2B trends and tactics. Joe has some great insights about the importance of being more social, as well as tips on content marketing, understanding buyer personas and why we should listen to our [...] Tags: B2B Marketing, buyer personas, content marketing, listening, social marketing, social media, Twitter
Category: B2B Marketing, Lead Management, Nurturing Leave a comment Share and Enjoy Many marketers are excited about all the new communication channels at their disposal and the opportunity to make their website, emails and other marketing efforts more social. To that end, they’re taking advantage of new technology to make it easier for social visitors to a site—those who arrive via a Facebook post, Tweet URL or [...] Tags: Facebook, progressive profiling, social marketing, social sign-in, Twitter, Web tracking
Category: Data and Segmentation, Social One comment Share and Enjoy  When Google leaked its Google+ social network in late June, I was pretty skeptical. After playing with it the first few days I yawned in public. I’ve since admitted the early errors of my thinking and retracted that yawn. Like almost everyone using “G+,” I liked the “circles” concept of organizing contacts by theme–co-workers, friends (you [...] Tags: branding, content marketing, Facebook, Google, social media, social networks, Twitter
Category: Social, Trends 5 comments Share and Enjoy The weather outside may not yet be frightful, but it’s time to start thinking about the delightful marketing initiatives you’ll put into action this holiday season. Most retailers gear up for the holidays with an eye on maximizing revenue during the busiest shopping season of the year. But the savviest marketers also look at the long [...] Tags: Facebook, holiday marketing, list building, local check-ins, opt-in process, transactional emails, Twitter
Category: Email Marketing, Multichannel Marketing 2 comments Share and Enjoy How do Internet Retailer’s Top 500 ecommerce companies perform on some fundamental email marketing concepts? Silverpop’s newest research report, “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing” shows a mix of encouraging signs and clear indications that many marketers still need to step up their efforts. Below you’ll find five of the key [...] Tags: cart abandonment campaign, Email Marketing, Facebook, opt-in, social media, social sharing, Twitter, unsubscribe process, welcome email
Category: Email Marketing, Multichannel Marketing, Social 2 comments Share and Enjoy Are you gradually integrating your email campaigns with social, mobile and local marketing initiatives, but still have some work to do yet? Have you established a presence on more than one social network site? And are you considering launching a mobile app in the next year or two? If so, you’re in line with the majority [...] Tags: Email Marketing, local marketing, Mobile, mobile applications, mocial, SMS, social media, Twitter
Category: Email Marketing, Multichannel Marketing, Social One comment Share and Enjoy A few months ago I visited a burrito chain and “checked in” on my mobile phone to take advantage of a “buy one, get one free” check-in coupon offer. One free burrito later, I was a convert to the phenomenon of check-in promotions. After that great experience, I “liked” the restaurant on Facebook, signed up as [...] Tags: geotargeting, local check-ins, local marketing, location marketing, Mobile, mocial, multichannel marketing, SMS, transactional messages, Twitter
Category: Mobile, Multichannel Marketing 5 comments Share and Enjoy When Twitter wanted to build engagement with its users or bring back inactives, did it launch a 140-character message? Nope. It turned to email. If you use Twitter, you might have gotten a curious little email message earlier this year with the subject line “Get the most out of Twitter in 2011,” sent on behalf of [...] Tags: Email Marketing, email marketing best practices, Twitter
Category: Email Marketing, Marketing Automation, Multichannel Marketing, Social 5 comments Share and Enjoy Email is old. Social is new. New things are always better than old things. Social will kill email. Right? Well don’t tell this to a little startup I ran across: TweetyMail. These guys have made an entire company focused on giving you access to Twitter using your email inbox. Send a message to tweet. Get an [...] |
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