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 How do you reach customers and prospects with the right message, at the right time, and via the right channel? Silverpop spent 2011 helping marketers answer the question that’s on every savvy marketers’ mind, hosting super-cool events like our Agent R.O.I. digital marketing tour, providing industry-leading thought capital and offering up our unique mix of [...] Tags: Agent ROI, behavioral marketing, mobile applications, PlacePunch, Salesforce.com, Twitter, Web tracking
Category: Email Marketing, Marketing Automation, Social Leave a comment Share and Enjoy Can you make money with social media in B2B marketing? In last week’s post I talked about creating a ”social mosh pit” and serving up “content snacks” at our Agent ROI events—and how 583 tweets from the Atlanta event turned into 861,620 social impressions engaging 109,752 followers. This week, it’s all about the money. There’s a [...] Tags: Agent ROI, B2B Marketing, content snacks, Gary Vaynerchuk, social marketing, social media, Twitter
Category: B2B Marketing, Metrics and Analytics, Social Leave a comment Share and Enjoy How do I reach a million people with social media, this afternoon? That’s a question many marketers are asking right now. And with that in mind, I thought I’d share two things we’ve done recently in relation to our popular “Agent ROI” road show workshop—a conference of B2B and B2C marketing experts traveling the country—which increased [...] Tags: Agent ROI, B2B Marketing, content snacks, social marketing, social media, Twitter
Category: B2B Marketing, Multichannel Marketing, Social 4 comments Share and Enjoy  Black Friday 2011 was a resounding success for retailers, with in-store and online sales and revenue up from 2010. For many shoppers, checking in on Foursquare was an integral part of the Black Friday experience. Silverpop examined all check-ins publicly posted on Twitter to gain a better understanding exactly of when, how and where people [...] Tags: Black Friday, check-ins, Foursquare, infographic, Twitter
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends 3 comments Share and Enjoy  There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register on your site. A Blue Research study, for example, revealed that three out of every four Internet users leave a website rather [...] Tags: birthday emails, data capture, data collection, Facebook, form abandonment, list building, social login, social media, social networks, social sign-in, Twitter
Category: Data and Segmentation, Social 2 comments Share and Enjoy In today’s mobile, multichannel world, it’s more important than ever to be where your customers are. And increasingly, that means on smartphones and tablets, where more and more people are checking in at retail locations or business events. Foursquare, for example, is adding a million customers a month, and a recent Digital Omnivores report indicated [...] Tags: check-ins, Facebook, Foursquare, loyalty program, multichannel marketing, PlacePunch, Twitter, Twitter messaging
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends 2 comments Share and Enjoy  Let’s say you put together an amazing event and promote it via pay per click, your website, Facebook and Twitter. Post-event, you check your reporting and discover that you got 300 leads through the event. Pretty cool, but wouldn’t you like to know how many of those leads came from a social source? If you’re like [...] Tags: data, Facebook, lead source, LinkedIn, Marketing Automation, marketing database, revenue reporting, social marketing, social media, social reporting, Twitter, Web analytics, Web forms
Category: B2B Marketing, Marketing Automation, Social Leave a comment Share and Enjoy  Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that email and social can work together for the benefit of both. So if, on average, a Facebook “fan” spends an additional $71.84 compared to a non-fan (Syncapse, [...] Tags: customer reviews, Email Marketing, Facebook, LinkedIn, multichannel marketing, opt-in process, social marketing, social media, social sharing, Twitter
Category: Email Marketing, Multichannel Marketing, Social 5 comments Share and Enjoy Adding a contact to your email or prospect list is the first step in building a comprehensive database of preferences and behaviors that enable you to send automated, triggered, highly relevant messages based on these variables. Here are five common challenges marketers face in building their lists, along with accompanying solutions that I’ve seen work well [...] Tags: Facebook, list building, progressive forms, progressive profiling, SMS, social sign-in, transactional emails, Twitter
Category: Data and Segmentation, Social One comment Share and Enjoy Lots of times, it seems like B2B marketers think of social in terms of a single event: I sent this email, I included a social-sharing icon, now how many times was the white paper, Webinar or video shared? Lather, rinse, repeat … Next time you’re thinking about being more social, don’t stop at a single email [...] Tags: B2B Marketing, social marketing, social nurturing, social sharing, Twitter
Category: B2B Marketing, Nurturing, Social One comment Share and Enjoy |
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