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Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...] I figured I’d open with a provocative title. No, I’m not really serious that Twitter might start losing its amazing popularity. But, a recent article in TechCrunch brought to light a defining moment in the world of Twitter. Apparently, Miley Cyrus, the teen idol also known for her TV show, Hannah Montana, just released a video [...] I bet you never thought you’d hear Twitter being compared unfavorably to voice mail … Think again. SayNow, a free phone service that connects celebrities and their fans through voice mail, offers its customers something they say they don’t get from Twitter—an experience that feels intimate and authentic. You can read more in this New York Times [...] Tags: relationships, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy For a while now, I’ve been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey shares some great data that illustrate the enthusiasm with which marketers have embraced social networking. Since 2007, Bill’s firm, Email Data Source, has been [...] Tags: Facebook, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...] Tags: augmented reality, Facebook, Google, iPhone, Twitter
Category: The Future of Marketing Leave a comment Share and Enjoy Email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its HTML interoperability in Outlook. It’s not quite like challenging the Iranian election results but it has collected more than 20,000 Twitter [...] Tags: Microsoft, Outlook, Twitter
Category: Industry Landscape, The Future of Marketing Leave a comment Share and Enjoy Twitter is leaping us into the future today. No, it’s not a new form of marketing (sorry, readers). It’s not a new feature. It’s not even a revolution in social communities. It’s even more important… Yes, it’s Robot Pick-Up [...] |
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