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 This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan! 1) Can you tell a little about yourself [...] Tags: cart abandonment campaign, email design, Lead Nurturing, marketing automation campaigns, targeted emails, Whereoware
Category: Data and Segmentation, Marketing Automation, Nurturing Leave a comment Share and Enjoy  Testing has always been an essential part of email marketing. If you don’t test, you don’t know what works and what doesn’t—and whether you’re reaping rewards or wasting your marketing money. However, testing as we know it is evolving to keep up with the complexities of email and constant changes in consumer behavior. It’s no longer [...] Tags: Email Marketing, optimization, targeted emails, testing
Category: Email Marketing, Marketing Automation 2 comments Share and Enjoy When a company finds itself struggling for sales in a tight economy, the first response is often to start competing on prices. Although price slashing, discounts and other costly promotions can bring short-terms gains, they could end up tarnishing your email program if you simply turn it into “the discount channel.” Frequent discount offers simply train [...] Tags: cross-selling, Email Marketing, email marketing best practices, lifecycle messages, targeted emails, upselling
Category: Email Marketing, Marketing Automation Leave a comment Share and Enjoy |
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