According to a BtoB survey, the use of social media as a marketing tactic soared in the last two years. Moreover, marketers have shifted from using social media channels primarily for brand building to a tool for demand [...]
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Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online. Nearly one in three respondents said they would always respond to [...] Despite the rise of Web 2.0 and other emerging communications methods, email remains stronger than ever, according to an April survey conducted by market researcher Ipsos for online reputation management firm Habeas. In the study of consumer attitudes toward email and online interaction with businesses released in late May, nearly three-quarters of adult email users in [...] |
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