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An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] Tags: Hotmail, Outlook, study, Yahoo
Category: Metrics and Analytics Leave a comment Share and Enjoy A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth? For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do [...] Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web sites ranked by annual sales. To evaluate the email programs of the top online retailers, our research team logged on to the Web sites of 820 top retailers [...] |
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