In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]
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Tags: AOL, Deliverability, spam button, Yahoo
Category: Deliverability, Email Marketing, Marketing Automation, Trends One comment Share and Enjoy For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...] Tags: Gmail, Google, spam button, unsubscribe button
Category: Deliverability, Trends Leave a comment Share and Enjoy Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web sites ranked by annual sales. To evaluate the email programs of the top online retailers, our research team logged on to the Web sites of 820 top retailers [...] |
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