|
|||||
 When Google leaked its Google+ social network in late June, I was pretty skeptical. After playing with it the first few days I yawned in public. I’ve since admitted the early errors of my thinking and retracted that yawn. Like almost everyone using “G+,” I liked the “circles” concept of organizing contacts by theme–co-workers, friends (you [...] Tags: branding, content marketing, Facebook, Google, social media, social networks, Twitter
Category: Social, Trends 5 comments Share and Enjoy I’d like to tip my hat to my colleague, Loren McDonald. His recent piece on the “8 Marketing Changes You Can’t Ignore” is very compelling. His first two predictions in particular—“customer service is the new marketing” and “customers become your marketing department”—are spot on: Customer service is the new marketing: Tags: relationships, social networks
Category: Email Marketing, Social, Trends Comments are closed Share and Enjoy Email is old. Social is new. New things are always better than old things. Social will kill email. Right? Well don’t tell this to a little startup I ran across: TweetyMail. These guys have made an entire company focused on giving you access to Twitter using your email inbox. Send a message to tweet. Get an [...] Thanks to a recent article in TechCrunch, I found this cool site that lists the top Facebook fan pages. Other than the obviously interesting stats on which brands are getting traction in the social marketing world, the other notable element of this page is the sheer volume of fans. For the top brands, the Facebook fan [...] Tags: Facebook, social networks
Category: Marketing Automation, Social Leave a comment Share and Enjoy I just caught wind of this company. Its value proposition is to be a single portal into all your email accounts as well as accounts like Twitter, Facebook, etc. With so many solutions out there that effectively fragment the communication experience for consumers and business people, it’s great to see a company that’s working to bring [...] Our head of products shared this little posting from Facebook’s developer site. In short, it seems that a growing number of Facebook users prefer to be contacted by good ‘ole email rather than Facebook’s proprietary email —Facebook’s application developers have been pressing to get easier access to their email addresses. Apparently, even the walled gardens of [...] If you were ever interested in how content-based advertising has evolved and, even more so, where it might be going, this TechCrunch article does a great job of describing it. It focuses on the rise and future of online video advertising, but its insights can easily apply to the evolution of any kind of advertising. [...] For those email marketers using Silverpop’s Share to Social feature, which allows you to share your emails into recipient’s social networks; it can sometimes be difficult to know which networks to use – after all you don’t want to list all of them when they may not be big enough or from the right demographic. [...] Tags: comscore, Facebook, ofcom, share-to-social, social networks, swyn
Category: Social One comment Share and Enjoy |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
