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 I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...] Tags: behavioral marketing, brand advocates, Google, LinkedIn, marketing technology, social media, social networks
Category: Social, Trends Leave a comment Share and Enjoy  There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register on your site. A Blue Research study, for example, revealed that three out of every four Internet users leave a website rather [...] Tags: birthday emails, data capture, data collection, Facebook, form abandonment, list building, social login, social media, social networks, social sign-in, Twitter
Category: Data and Segmentation, Social 2 comments Share and Enjoy With natural sharing opportunities built into holiday emails such as Black Friday promotions and nifty gift items at unbeatable prices, are you ready to make 2011 the holiday season to share? Unfortunately, many email marketers have put their approach to sharing emails on autopilot and have forgotten the keys to making their content both shareable and [...] Tags: Black Friday, Email Marketing, holiday marketing, social networks, social sharing
Category: Email Marketing, Social Leave a comment Share and Enjoy  In part one of this series, we took a look at some humorous characteristics of poor email marketing practices that can lead to nauseating experiences for recipients. Today, we’re offering a prescription for those email ills by highlighting tips on how you can use data to humanise email marketing content and improve the experiences you [...] Tags: behavioral data, Email Marketing, explicit data, implicit data, inferred data, preference center, progressive forms, progressive profiling, social networks
Category: Behavioral Targeting, Data and Segmentation, Email Marketing One comment Share and Enjoy In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still room to grow. Here’s an illustrated look at some key takeaways from this year’s study—including comparisons to American retailers—plus best practices to consider:
For [...] Tags: basket abandonment, Email Marketing, email volume, infographic, opt-in process, opt-out process, shopping cart abandonment, social networks, social sharing
Category: Email Marketing, Trends 2 comments Share and Enjoy  Perhaps you’ve read the 360i research indicating that people spend 5 percent of their time online searching and the other 95 percent at their destination. No problem, you think, my company website is loaded with fabulous content and eye-catching visuals. But when your customer or prospect performs a search, the first three results that pop [...] Tags: B2B Marketing, blogs, Demand Generation, LinkedIn, social bait, social networks
Category: B2B Marketing, Demand Generation, Social Leave a comment Share and Enjoy Although most social networks give you some visibility to promote your email program, such as a home or profile pages, Facebook offers the richest experience right now, not just to collect opt-ins but also to engage more deeply with customers and to promote email content. These tips will help you grow your database using Facebook’s unique [...] Tags: Facebook, holiday marketing, opt-in process, social marketing, social networks
Category: Email Marketing, Misc, Social One comment Share and Enjoy When Google leaked its Google+ social network in late June, I was pretty skeptical. After playing with it the first few days I yawned in public. I’ve since admitted the early errors of my thinking and retracted that yawn. Like almost everyone using “G+,” I liked the “circles” concept of organizing contacts by theme–co-workers, friends (you [...] Tags: branding, content marketing, Facebook, Google, social media, social networks, Twitter
Category: Social, Trends 5 comments Share and Enjoy I’d like to tip my hat to my colleague, Loren McDonald. His recent piece on the “8 Marketing Changes You Can’t Ignore” is very compelling. His first two predictions in particular—“customer service is the new marketing” and “customers become your marketing department”—are spot on: Customer service is the new marketing: Tags: relationships, social networks
Category: Email Marketing, Social, Trends Comments are closed Share and Enjoy Email is old. Social is new. New things are always better than old things. Social will kill email. Right? Well don’t tell this to a little startup I ran across: TweetyMail. These guys have made an entire company focused on giving you access to Twitter using your email inbox. Send a message to tweet. Get an [...] |
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