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I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] |
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