Silverpop Blog

Solving Common B2B Problems, Part 1: Issues with People Registering for a Webinar

By Bryan Brown (@getvision), on December 9th, 2011

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. In a three-part series, I will elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match your specific scenario, the strategies and [...]

Building Your List: Challenges and Solutions

By Bryan Brown (@getvision), on September 27th, 2011

Adding a contact to your email or prospect list is the first step in building a comprehensive database of preferences and behaviors that enable you to send automated, triggered, highly relevant messages based on these variables.

Here are five common challenges marketers face in building their lists, along with accompanying solutions that I’ve seen work well [...]

Silverpop's Mocial Survey: 3 Surprising Findings

By Loren McDonald (@LorenMcDonald), on June 13th, 2011

Are you gradually integrating your email campaigns with social, mobile and local marketing initiatives, but still have some work to do yet? Have you established a presence on more than one social network site? And are you considering launching a mobile app in the next year or two?

If so, you’re in line with the majority [...]

Location, Location, Location

By Loren McDonald (@LorenMcDonald), on May 26th, 2011

A few months ago I visited a burrito chain and “checked in” on my mobile phone to take advantage of a “buy one, get one free” check-in coupon offer. One free burrito later, I was a convert to the phenomenon of check-in promotions.

After that great experience, I “liked” the restaurant on Facebook, signed up as [...]

Five Questions: Jeff Cloud of General Growth Properties

By Karen Marchione (@kmarchione), on January 4th, 2011

Beginning in 2011, we are starting a regular interview series that allows our readers to get to know some of our most successful Silverpop clients. It is called “5 questions” and it is a great way to get a quick overview of aspects of our clients’ email programs as well as some sage advice from [...]

The Latest Challenge for Mobile Marketing

By Bill Nussey (@bnussey), on July 21st, 2008

When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone?

While this doesn’t represent real market research, the answers are interesting, especially [...]

Online marketing in Asia

By Bill Nussey (@bnussey), on June 26th, 2008

I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference.

Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...]

A Very New and Very Cool Idea for Mobile Marketing

By Bill Nussey (@bnussey), on February 26th, 2008

In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times.

Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...]