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 In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still room to grow. Here’s an illustrated look at some key takeaways from this year’s study—including comparisons to American retailers—plus best practices to consider:
For [...] Tags: basket abandonment, Email Marketing, email volume, infographic, opt-in process, opt-out process, shopping cart abandonment, social networks, social sharing
Category: Email Marketing, Trends 2 comments Share and Enjoy  This month, I’m pleased to have Teya Flick, director of marketing at Silverpop partner Whereoware, contribute a blog post about cart abandonment campaigns. We’ve been talking quite a bit lately about the power of pre- and post-purchase triggered messages to engage customers and drive revenue, and in this post Teya outlines key steps for creating [...] Tags: cart abandonment campaign, shopping cart abandonment, Whereoware
Category: Behavioral Targeting, Email Marketing, Marketing Automation 3 comments Share and Enjoy I recently read an interesting “Times Wire” column about a start-up company that focuses specifically on shopping cart abandonment. The company, SeeWhy, is releasing a new service that will alert subscribers when a visitor on their Web site abandons a shopping cart, and then immediately follow up with an email designed to encourage the person [...] Tags: shopping cart abandonment, testing
Category: Email Marketing, Marketing Automation 8 comments Share and Enjoy |
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