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 This year the Silverpop team posted more than 100 blog entries covering a range of email marketing, social media, lead management, mobile and marketing automation topics. As the year winds down, we count down our Top 10 Most Popular Blog Posts of 2011 (based on page views): 10. “Are You Making the Most of Reporting [...] Tags: best time to send email, Black Friday, check-ins, email coupons, email marketing best practices, email opt-ins, Facebook, mocial, progressive profiling, Reporting, Send Time Optimization
Category: B2B Marketing, Email Marketing, Multichannel Marketing 2 comments Share and Enjoy Two years ago, Silverpop introduced Send Time Optimization in an effort to provide marketers with the answer to the eternal question, “What’s the best time to send email?” With email habits varying widely from person to person and endless time variables to consider, we proposed that a “one size fits all” approach wasn’t the best [...] Tags: best time to send email, email deliverability, email metrics, Send Time Optimization, testing
Category: Behavioral Targeting, Email Marketing, Marketing Automation 11 comments Share and Enjoy  Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk This month I am pleased to have Silverpop customer Simone Vincent answer our “5 questions.” Simone is the email marketing manager for MyVoucherCodes.co.uk, which is the U.K.’s largest voucher and deals site and the fourth largest website in terms of traffic. Simone joined Markco Media (owner of MyVoucherCodes.co.uk) about [...] Tags: behavioral marketing, Email Marketing, lifecycle messages, re-engagement campaign, relevance, Send Time Optimization, welcome email
Category: Behavioral Targeting, Email Marketing One comment Share and Enjoy Six years ago when I published my book, “The Quiet Revolution in Email Marketing,” everyone was asking, “What’s the best day to send email?” Surveys and studies conducted at the time revealed that emails sent on Tuesday got the highest response. And Monday and Wednesday. And Friday, Saturday and Sunday. We quickly realized that there is no single [...] Tags: relevance, Send Time Optimization
Category: Email Marketing Comments are closed Share and Enjoy Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...] Tags: Cyber Monday, Deliverability, Pivotal Veracity, Send Time Optimization
Category: Email Marketing, Trends One comment Share and Enjoy Marketers who can reach their email subscribers when they’re actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes it much more likely to be seen and acted on. However, finding that “magic moment” has been a major challenge for email marketers. It’s impractical, given your [...] Tags: email delivery time, Email Insider, Email Marketing, encyclopedia brittanica, Send Time Optimization, top of the inbox
Category: Deliverability, Email Marketing 4 comments Share and Enjoy |
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