Silverpop Blog

Are You Making the Most of Reporting Tools? 5 Questions to Ask

By Bryan Brown (@getvision), on July 13th, 2011

Used effectively, reporting tools give you valuable insight into your email campaigns and lead-management efforts that enable you to better strategize, tweak future initiatives and connect your program to bottom-line results. But time constraints, budgetary limitations and the overwhelming mass of data at marketers’ disposal can cause even the heartiest of marketers to give pause [...]

Getting to More-granular Revenue Attribution for B2B Marketing Programs

By Bryan Brown (@getvision), on July 30th, 2010

Silverpop director of product strategy Bryan Brown explores the current state and future evolution of models for revenue attribution in B2B marketing [...]

Four Keys for Success Using Buyer Personas to Focus B2B Marketing Automation Campaigns

By Adam Needles (@Silverpop), on November 6th, 2009

I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on.

B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...]

B2B Thought Leadership with Neil Edwards

By Bill Nussey (@bnussey), on October 27th, 2009

Read which business practices Neil thinks are working best in B2B lead generation [...]

Email Visitor Conversion Rates Tower over PPC and SEO

By Bill Nussey (@bnussey), on August 27th, 2009

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Keeping Your Database Clean

By Will Schnabel (@wschnabel), on May 21st, 2009

The tip this week comes from a Senior Account Manager in our Fargo office, Lorael Arnquist. She has more than eight years of high tech marketing experience and has spent over four years deploying, implementing and optimizing lead management solutions.

Data is the heart of all you do as a marketer. Without clean, accurate, complete data, [...]

Sophisticated Marketing Automation Closes the Loop and Boosts Marketing's Stature

By Will Schnabel (@wschnabel), on April 24th, 2009

Though we’re in a recession, the pressure for B2B marketers to deliver more and better qualified leads to sales hasn’t changed. And often, this process requires more than reevaluating and fine-tuning existing marketing strategies. Determining which leads are hot and have the budget to purchase your company’s products and which may need more time for [...]

Revenue Velocity – A New Measurement for Lead Generation Success

By Will Schnabel (@wschnabel), on April 6th, 2009

In almost every discussion around lead management, the question arises as to which metrics are the most important to measure success. Recently, I participated in a Q&A with Craig Rosenberg, author of the Funnelholic blog, in which I highlighted my top three metrics for success, supporting some of the same metrics that were highlighted [...]

Why I Love A/B Page Testing and Optimization

By Bill Nussey (@bnussey), on March 3rd, 2009

People who know me know I’m a big fan of testing. You never know for sure how people are going to respond to your emails and landing pages unless you test, and seemingly insignificant differences and simple changes can have a huge impact on response. What’s really exciting is that marketers today can do more [...]