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Earlier this month, the Email Experience Council—the Direct Marketing Association’s email marketing arm—presented the inaugural Stefan Pollard Marketer of the Year Award to Silverpop’s own Loren McDonald, vice president of industry relations. The annual award was established in honor of Stefan Pollard, a true luminary of the industry who passed away last year. A decade ago [...] Tags: engagement, relevance, retention
Category: Email Marketing, Marketing Automation One comment Share and Enjoy I read an interesting article in eMarketer about the popularity of email among retailers during this past holiday season. Advertising agency Smith-Harmon found that retail email marketers accelerated their email campaigns beginning in October, and on average sent customers more than 14.6 emails in December alone. “Retailers ratcheted up their email marketing campaigns to aggressively compete [...] |
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