What do you need to know to make sure that email deliverability is not your weakest link in your B2B demand generation program? What are the key elements of email deliverability for B2B marketing? What is the impact of deliverability on your B2B demand generation programs? And what can you do to improve your deliverability? Adam Needles provides both an explanation of the issue, as well some qualitative and quantitative rationale behind its [...]
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Tags: authentication, b2b best practices, B2B buyer, B2B buying process, B2B content, B2B Marketing, B2B marketing content, B2B Marketing University, CAN-SPAM, content development, content marketing, Demand Generation, email deliverability, Email Marketing, email nurturing, identity, Kristin McKenna, Lead Management, Lead Nurturing, Mac McIntosh, Marketing Automation, opt-in, reputation, Robert Consoli
Category: Deliverability 4 comments Share and Enjoy I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, Deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Deliverability, Marketing Automation, Trends 2 comments Share and Enjoy |
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