Silverpop Blog

Okay, so I am on a roll now. In my Jan. 10 post, I proposed several ways the list rental industry could clarify the level of permission it obtains from recipients. But if we really want to make the email marketing world a better place, I propose we ban the word “permission.”

Let’s replace it with [...]

In 1833, William Forster Lloyd wrote a parable on population growth, introducing an idea called the tragedy of the commons. The term describes the fundamental conflict between individuals’ self interest and the common good. To quote from my favorite source of Internet wisdom, Wikipedia, “The parable demonstrates how unrestricted access to a resource such as [...]