Silverpop Blog

5 Questions: Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

By Karen Marchione (@kmarchione), on June 29th, 2011

Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

This month I am pleased to have Silverpop customer Simone Vincent answer our “5 questions.” Simone is the email marketing manager for MyVoucherCodes.co.uk, which is the U.K.’s largest voucher and deals site and the fourth largest website in terms of traffic. Simone joined Markco Media (owner of MyVoucherCodes.co.uk) about [...]

Loren McDonald and the Stefan Pollard Award

By Bill Nussey (@bnussey), on February 28th, 2011

Earlier this month, the Email Experience Council—the Direct Marketing Association’s email marketing arm—presented the inaugural Stefan Pollard Marketer of the Year Award to Silverpop’s own Loren McDonald, vice president of industry relations.

The annual award was established in honor of Stefan Pollard, a true luminary of the industry who passed away last year. A decade ago [...]

The Challenge of Solving Email’s Biggest Challenges

By Bill Nussey (@bnussey), on August 18th, 2010

If the Internet hosted a giant cocktail party attended by all your email subscribers, how good would you be at mingling with the crowd? Would you recognize each one of your valued customers? Could you stroll up to any group and be invited to join the conversation? Would you remember that Dan likes camping and [...]

The Best Time to Send: Same Question, Different Answer

By Bill Nussey (@bnussey), on August 10th, 2010

Six years ago when I published my book, “The Quiet Revolution in Email Marketing,” everyone was asking, “What’s the best day to send email?”

Surveys and studies conducted at the time revealed that emails sent on Tuesday got the highest response. And Monday and Wednesday. And Friday, Saturday and Sunday.

We quickly realized that there is no single [...]

Tackling the Relevance Challenge

By Bill Nussey (@bnussey), on June 21st, 2010

During the past decade, the world of email marketing has changed dramatically. But one thing that hasn’t changed is the struggle to rise above the noise and stay relevant. Email volumes continue to climb every year, and buyers continue to be inundated with unwanted promotional messages across an ever-expanding array of channels.

Lately, this old challenge [...]

Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context

By Adam Needles (@Silverpop), on September 2nd, 2009

What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...]

Riding the Google Wave

By Bill Nussey (@bnussey), on June 2nd, 2009

Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google.

Google’s latest big idea, Google Wave, does not disappoint.

Its Wave is such a new and big idea, it”s difficult to describe. Akin to email meets [...]

The New Spam

By Bill Nussey (@bnussey), on October 10th, 2008

At a recent conference, one of the VPs at Epsilon (another email service provider) said something that really stuck with me.

“Irrelevance is the new spam.”

Kinda’ catchy …

Inbox 2.0

By Bill Nussey (@bnussey), on November 19th, 2007

A colleague recently sent me this post by New York Times reporter Saul Hansell to the Times’ technology blog, Bits, about a new concept called “Inbox 2.0.” Hansell explores the idea that your inbox may no longer be ranked purely by when messages are received, but by the relevance of the sender. Needless to say, [...]

The Six Levels of Content Relevance

By Bill Nussey (@bnussey), on October 9th, 2007

I always like simple but insightful models, so I made a note to share one of the better examples I’ve seen recently. Skip Fidura, who manages OgilvyOne Worldwide’s email marketing department in London, presented at Silverpop’s customer conference in London last week. One of his many good slides included a pyramid with the six levels [...]