The U.S. Federal Trade Commission just came out with an important new report outlining its recommendations on how advertisers who use behavioral targeting—the tracking of individual consumers’ online activities in order to deliver targeted advertising tailored to each person’s interests—should regulate their own activities so that the government doesn’t step in and do it for [...]
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Tags: privacy, regulation, relationships, Targeting
Category: Marketing Automation, Trends 3 comments Share and Enjoy Welcome back! I hope everyone had a great holiday and that you are all off to a wonderful New Year. It’s been a while since I’ve posted, but a colleague sent me an interesting article from MediaPost that seemed like a stimulating and provocative way to kick off 2008. The story is about social networks and [...] A colleague recently sent me this post by New York Times reporter Saul Hansell to the Times’ technology blog, Bits, about a new concept called “Inbox 2.0.” Hansell explores the idea that your inbox may no longer be ranked purely by when messages are received, but by the relevance of the sender. Needless to say, [...] Dela Quist, CEO of Alchemy Worx, a U.K.-based agency focused on email, is one of the most thoughtful (and entertaining) people in the email business. He was on a panel at our recent customer conference in London. One of my favorite Dela skills is coining new phrases. And, once again he came through. People who don’t [...] |
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