|
|||||
 The world of marketing is changing. Throughout Silverpop’s 2011 Client Summit—our biggest and best ever—this was a common theme. From presentations about the humanization of content and the convergence of mobile, social, local and email, to best-selling author Gary Vaynerchuk talking about the significance of context and Freakonomics co-scribe Stephen Dubner extolling the importance of carefully [...] Tags: data, Foursquare, listening, Marketing Automation, relationships
Category: Trends One comment Share and Enjoy I’d like to tip my hat to my colleague, Loren McDonald. His recent piece on the “8 Marketing Changes You Can’t Ignore” is very compelling. His first two predictions in particular—“customer service is the new marketing” and “customers become your marketing department”—are spot on: Customer service is the new marketing: Tags: relationships, social networks
Category: Email Marketing, Social, Trends Comments are closed Share and Enjoy During the past decade, the world of email marketing has changed dramatically. But one thing that hasn’t changed is the struggle to rise above the noise and stay relevant. Email volumes continue to climb every year, and buyers continue to be inundated with unwanted promotional messages across an ever-expanding array of channels. Lately, this old challenge [...] Tags: relationships, relevance, word-of-mouth
Category: Email Marketing, Marketing Automation, Trends 3 comments Share and Enjoy Email has come a long way from its early days as a simple blasting tool that lacked any personalized content or targeting. It since has evolved into a sophisticated marketing discipline recognized for its powerful ability to cultivate lifetime customer relationships and truly fantastic ROI. But despite email’s many advances, it still must operate within [...] Tags: integration, multichannel, relationships, Targeting
Category: Email Marketing, Marketing Automation, Trends 8 comments Share and Enjoy I just got back from my favorite week of the year–the annual TED conference held in Long Beach, Calif. TED—short for Technology, Entertainment, Design—is a gathering of movers and shakers dedicated to “ideas worth spreading” such as those above. The conference is educational, inspiring and a ton of fun. After attending TED for the last nine [...] I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I’ll have to paraphrase, but he was speaking to the changes in marketing. He said, historically, there were three ways to get attention: Buy [...] I bet you never thought you’d hear Twitter being compared unfavorably to voice mail … Think again. SayNow, a free phone service that connects celebrities and their fans through voice mail, offers its customers something they say they don’t get from Twitter—an experience that feels intimate and authentic. You can read more in this New York Times [...] According to a BtoB survey, the use of social media as a marketing tactic soared in the last two years. Moreover, marketers have shifted from using social media channels primarily for brand building to a tool for demand [...] Today, marketers have a much larger and more involved role to play. They can truly influence customers in the journey toward a buying decision. This new world is called engagement marketing, and it is slowly changing how marketers do [...] With the rise of Web 2.0 and online social networking, an exciting new age in marketing has arrived in which interacting and building relationships with customers is key to delivering unprecedented return on investment. For a brief introduction, and advice on adjusting your marketing approach in this new era of engagement, check out my recent [...] |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
