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As most of you know, a game-changing proposed bill is being circulated up on Capitol Hill that would regulate the online collection, use and disclosure of consumer information for targeted advertising and marketing. If passed, it could rewrite the rules of the Internet. Just to be clear, the bill does not appear to be aimed at businesses like Silverpop’s. [...] Earlier this week, I attended the Gridley conference—an annual event put on by investment bank Gridley & Company for the investment community. The audience consisted of company execs and venture capitalists focused on information services industries such as Internet, marketing, financial technology, and data and outsourcing services. Not surprisingly, there was a lot of excitement [...] The U.S. Federal Trade Commission just came out with an important new report outlining its recommendations on how advertisers who use behavioral targeting—the tracking of individual consumers’ online activities in order to deliver targeted advertising tailored to each person’s interests—should regulate their own activities so that the government doesn’t step in and do it for [...] Tags: privacy, regulation, relationships, Targeting
Category: Marketing Automation, Trends 3 comments Share and Enjoy |
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