|
|||||
|
I read an interesting article in eMarketer about the popularity of email among retailers during this past holiday season. Advertising agency Smith-Harmon found that retail email marketers accelerated their email campaigns beginning in October, and on average sent customers more than 14.6 emails in December alone. “Retailers ratcheted up their email marketing campaigns to aggressively compete [...] A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth? For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do [...] |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
