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Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...] Tags: Cyber Monday, Deliverability, Pivotal Veracity, Send Time Optimization
Category: Email Marketing, Trends One comment Share and Enjoy I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, Deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Deliverability, Marketing Automation, Trends 2 comments Share and Enjoy |
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