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A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.) The solution [...] Tags: authentication, Deliverability, Outlook
Category: Deliverability, Marketing Automation, Trends Leave a comment Share and Enjoy Email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its HTML interoperability in Outlook. It’s not quite like challenging the Iranian election results but it has collected more than 20,000 Twitter [...] An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] Tags: Hotmail, Outlook, study, Yahoo
Category: Metrics and Analytics Leave a comment Share and Enjoy Another guest posting that contemplates the future of email, from my colleague, Scott Voigt… From Scott: It dawned on me the other day, that I spend more time with my inbox than I do with… well… anything! Seriously, this is sad, but totally true. Staring at Outlook (or at least having it stare at me) for more [...] |
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