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 Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University, where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. We asked him a [...] Tags: multichannel marketing, optimization, predictive analytics, revenue attribution, smart data
Category: Data and Segmentation, Multichannel Marketing One comment Share and Enjoy If the Internet hosted a giant cocktail party attended by all your email subscribers, how good would you be at mingling with the crowd? Would you recognize each one of your valued customers? Could you stroll up to any group and be invited to join the conversation? Would you remember that Dan likes camping and [...] Tags: automation, optimization, relevance
Category: Email Marketing, Trends 5 comments - (Comments are closed) Share and Enjoy  Testing has always been an essential part of email marketing. If you don’t test, you don’t know what works and what doesn’t—and whether you’re reaping rewards or wasting your marketing money. However, testing as we know it is evolving to keep up with the complexities of email and constant changes in consumer behavior. It’s no longer [...] Tags: Email Marketing, optimization, targeted emails, testing
Category: Email Marketing, Marketing Automation 2 comments Share and Enjoy People who know me know I’m a big fan of testing. You never know for sure how people are going to respond to your emails and landing pages unless you test, and seemingly insignificant differences and simple changes can have a huge impact on response. What’s really exciting is that marketers today can do more [...] Tags: automation, landing pages, optimization, ROI, testing
Category: Marketing Automation 8 comments Share and Enjoy |
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