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When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone? While this doesn’t represent real market research, the answers are interesting, especially [...] Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online. Nearly one in three respondents said they would always respond to [...] In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] |
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