Silverpop Blog

Guest Q&A: Dela Quist on Managing Inactives, Subject Line Length and Marketers' Fear & Self-Loathing

By Loren McDonald (@LorenMcDonald), on January 20th, 2012

We’re picking up where we left off in my interview with Dela Quist, CEO of the email agency Alchemy Worx. Here, he argues against the conventional wisdom on inactive subscribers and subject-line length and tells marketers how to overcome their inferiority complexes.

You recently knocked Dell for removing you, a paying customer, from [...]

8 Predictions for Location-Based Marketing in 2012

By Adam Steinberg (@adams472), on January 19th, 2012

2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based [...]

Holiday Quick Tip: Use Offline Sources to Grow Opt-ins

By Loren McDonald (@LorenMcDonald), on October 13th, 2011

Installing in-store POS tablets or kiosks to allow holiday shoppers to add their names and email addresses can help you increase opt-ins.

Offline, point-of-sale (POS) and in-store tactics can get your holiday shoppers to opt in to your email program just as online sources can. Today’s technology gives you many options:

Add QR codes to print [...]

Silverpop's Mocial Survey: 3 Surprising Findings

By Loren McDonald (@LorenMcDonald), on June 13th, 2011

Are you gradually integrating your email campaigns with social, mobile and local marketing initiatives, but still have some work to do yet? Have you established a presence on more than one social network site? And are you considering launching a mobile app in the next year or two?

If so, you’re in line with the majority [...]

Location, Location, Location

By Loren McDonald (@LorenMcDonald), on May 26th, 2011

A few months ago I visited a burrito chain and “checked in” on my mobile phone to take advantage of a “buy one, get one free” check-in coupon offer. One free burrito later, I was a convert to the phenomenon of check-in promotions.

After that great experience, I “liked” the restaurant on Facebook, signed up as [...]

Five Questions: Jeff Cloud of General Growth Properties

By Karen Marchione (@kmarchione), on January 4th, 2011

Beginning in 2011, we are starting a regular interview series that allows our readers to get to know some of our most successful Silverpop clients. It is called “5 questions” and it is a great way to get a quick overview of aspects of our clients’ email programs as well as some sage advice from [...]

Marketing 2.0: Apps vs. Web

By Bill Nussey (@bnussey), on July 12th, 2010

A recent TechCrunch article about YouTube’s new mobile site highlighted a largely silent but growing battle brewing between native apps and Web apps in the world of mobile. The iPhone has famously re-invigorated the (mini-) application market, but HTML5 (which Apple also endorses) is enabling increasingly rich, Web-only experiences.

Many of the differences in features, formats [...]

Mobile Payments Arrive

By Bill Nussey (@bnussey), on April 29th, 2010

2010 is going to be the year of Mobile payments.

While this topic isn’t specifically marketing related, it has the potential to rewrite many of the rules of commerce (not unlike what the Internet did a dozen years ago), which will most certainly affect marketing as well.

We’ve all heard the idea of making payments via cell [...]

The Latest Challenge for Mobile Marketing

By Bill Nussey (@bnussey), on July 21st, 2008

When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone?

While this doesn’t represent real market research, the answers are interesting, especially [...]