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 Fresh off its effort to drive spam below 3 percent in the inbox, Microsoft’s Hotmail team has turned its attention to a newly minted villain: “graymail.” It defines this new class of email content as “legitimate newsletters, offers or notifications that you just don’t want anymore” and pegs it as 75 percent of what users [...] Tags: email deliverability, graymail, Hotmail, Microsoft
Category: Deliverability, Email Marketing Leave a comment Share and Enjoy Microsoft and Google are engaging in an escalating battle to create the most powerful email client. The competition is driving new levels of innovation and, regardless of which company triumphs, email users will be winners. This recent Digits blog in the Wall Street Journal specifically talks about Google’s efforts to allow third-party developers to expand on Gmail—elevating it [...]  Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta. Given the large turnout of [...] Tags: B2B Marketing, B2B Marketing University, campaign design, CRM, e-mail, inbound marketing, marketing accountability, Marketing Automation, marketing culture, marketing measurement, marketing ROI, Microsoft, Multichannel Marketing, Oracle, outbound marketing, sales alignment, Salesforce.com, social media
Category: B2B Marketing 9 comments Share and Enjoy I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement. Google recently announced that it will be shipping an operating system based around its Chrome browser. This has historic implications. For most of personal computing history, Microsoft has dominated its competitors by [...] Email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its HTML interoperability in Outlook. It’s not quite like challenging the Iranian election results but it has collected more than 20,000 Twitter [...] Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google. Google’s latest big idea, Google Wave, does not disappoint. Its Wave is such a new and big idea, it”s difficult to describe. Akin to email meets [...] The big news this weekend is Google’s acquisition of DoubleClick for $3.1 billion–reportedly beating out Microsoft and Yahoo for one of the top online advertising providers. The media is abuzz with discussions on why Google paid so much (DoubleClick revenues are fuzzy, but reports put it somewhere between $150 million and $300 million per year) [...] |
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