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 I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...] Tags: behavioral marketing, brand advocates, Google, LinkedIn, marketing technology, social media, social networks
Category: Social, Trends Leave a comment Share and Enjoy  Let’s say you put together an amazing event and promote it via pay per click, your website, Facebook and Twitter. Post-event, you check your reporting and discover that you got 300 leads through the event. Pretty cool, but wouldn’t you like to know how many of those leads came from a social source? If you’re like [...] Tags: data, Facebook, lead source, LinkedIn, Marketing Automation, marketing database, revenue reporting, social marketing, social media, social reporting, Twitter, Web analytics, Web forms
Category: B2B Marketing, Marketing Automation, Social Leave a comment Share and Enjoy  Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that email and social can work together for the benefit of both. So if, on average, a Facebook “fan” spends an additional $71.84 compared to a non-fan (Syncapse, [...] Tags: customer reviews, Email Marketing, Facebook, LinkedIn, multichannel marketing, opt-in process, social marketing, social media, social sharing, Twitter
Category: Email Marketing, Multichannel Marketing, Social 5 comments Share and Enjoy Perhaps you’ve read the 360i research indicating that people spend 5 percent of their time online searching and the other 95 percent at their destination. No problem, you think, my company website is loaded with fabulous content and eye-catching visuals. But when your customer or prospect performs a search, the first three results that pop [...] Tags: B2B Marketing, blogs, Demand Generation, LinkedIn, social bait, social networks
Category: B2B Marketing, Demand Generation, Social Leave a comment Share and Enjoy |
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