Silverpop Blog

Marketing Automation: Crawl, Walk, Run

By Will Schnabel (@wschnabel), February 3, 2011

From the moment they first touch a prospect to the time they (hopefully) retain a customer, there are countless ways companies can lose contact and allow prospects to fall out of the funnel. Marketing automation helps avoid this scenario by facilitating lead-nurturing programs that plug the leak and lead-scoring, routing and monitoring initiatives that close [...]

Want More Leads and Sales? Get the Right Messages with the Right Offers to the Right People at the Right Time

By Mac McIntosh (@Silverpop), January 26, 2011

Despite what inbound marketing experts may tell you, email and other “outbound marketing” tactics continue to play a big role in the success of most B2B demand generation programs.

In fact, email has now become the preferred communications channel for business.

Don’t believe it? Consider the number of emails sent. The Radicati Group, a technology market [...]

B2B Marketing University Fall 2010: The Art of Nurturing

By Adam Needles (@Silverpop), September 7, 2010

Adam Needles unveils the Fall 2010 curriculum for Silverpop’s B2B Marketing [...]

What's the Difference Between CRM and Marketing Automation in B2B Demand Generation?

By Adam Needles (@Silverpop), August 25, 2010

Adam Needles compares the goals, capabilities and functions of CRM vs. marketing automation in a B2B demand generation [...]

Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation

By Adam Needles (@Silverpop), August 13, 2010

Adam Needles looks at the role people and process play in successfully implementing marketing automation technology for B2B demand [...]

The Five Myths of B2B Lead Management

By Carlos Hidalgo (@), August 5, 2010

Carlos Hidalgo analyzes several common misperceptions that B2B marketers have about lead management — helping us understand how evolving our demand generation strategies is about not only technology, but also people and [...]

It’s Aliiiiive! B2B Telemarketing Lives

By Kristen McKenna (@Silverpop), July 20, 2010

Kristin McKenna talks about the more-important-than-ever role B2B telemarketing plays in nurturing prospects and in supporting your demand generation [...]

B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard?

By Adam Needles (@Silverpop), July 14, 2010

Adam Needles examines the evolving nature of the content marketing dialogue — particularly the conversation around taking content marketing to the next level. Areas covered include dynamic campaigns, closing the loop beween content and sales and staffing content marketing [...]

Sales 2.0 Boston: My Five B2B Demand Generation Takeaways

By Adam Needles (@Silverpop), July 1, 2010

Adam Needles re-caps key B2B demand generation insights from the Sales 2.0 event in [...]

How Can You Make Nurturing More Strategic in Your B2B Demand Generation Efforts?

By Adam Needles (@Silverpop), June 23, 2010

Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing [...]