Silverpop Blog

5 Questions: Dan Caro of Whereoware

By Karen Marchione (@kmarchione), on January 27th, 2012

This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan!

1) Can you tell a little about yourself [...]

The New Normal

By Ellen Valentine (@EllenValentine), on January 12th, 2012

Marketing used to be more straightforward. Potential buyers picked up the phone and called us as soon as they had any inkling they might be interested in our solution. They were open to us calling them and coming on site to begin establishing a selling relationship. In marketing, we focused on great advertising and brand [...]

Solving Common B2B Problems, Part 1: Issues with People Registering for a Webinar

By Bryan Brown (@getvision), on December 9th, 2011

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. In a three-part series, I will elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match your specific scenario, the strategies and [...]

5 Things Marketing Automation Can Help You Do—With or Without Sales

By Bryan Brown (@getvision), on December 1st, 2011

If you’re a marketer well-versed in sales and marketing alignment, you know that communicating with sales and getting the team’s buy-in on marketing processes and initiatives is critical to moving prospects through the pipeline more efficiently, delivering more qualified leads and, ultimately, driving more revenue.

But what happens when you’re looking to invest in a marketing [...]

Guest Q&A: Flywheel360 on Lead Management and Segmentation

By Will Schnabel (@wschnabel), on November 22nd, 2011

This month, I’m excited to have Ryan Mantzel and Matt Martelli, both co-founders and principals for Flywheel360, featured on our Partner of the Month blog. Flywheel360 is a demand generation agency that specializes in aligning sales and marketing efforts to maximize company resources, generate actionable leads and drive revenue. We asked them a few questions [...]

Feeding the Content Beast

By Bryan Brown (@getvision), on November 9th, 2011

Buyers today are hungry for content, and unlike in years past when they depended on salespeople and corporate materials for their information, they now have a breadth of resources to sink their teeth into—everything from search engines and blogs to social networks and online communities.

Marketers have always known that appealing content is important. But, today’s [...]

Guest Blog: etouches on Using Nurture Campaigns to Drive Event Attendance

By Will Schnabel (@wschnabel), on October 11th, 2011

This month, I’m pleased to have Suzanne Carawan, vice president of global marketing at Silverpop partner etouches, contribute a blog post about using nurture campaigns to drive event attendance. We’re always looking to pass along lead-nurturing tips for more strongly engaging prospects, and in this post Suzanne shares several excellent ideas for creating nurture emails [...]

Marketing Automation: Crawl, Walk, Run

By Will Schnabel (@wschnabel), on February 3rd, 2011

From the moment they first touch a prospect to the time they (hopefully) retain a customer, there are countless ways companies can lose contact and allow prospects to fall out of the funnel. Marketing automation helps avoid this scenario by facilitating lead-nurturing programs that plug the leak and lead-scoring, routing and monitoring initiatives that close [...]

Want More Leads and Sales? Get the Right Messages with the Right Offers to the Right People at the Right Time

By Mac McIntosh (@Silverpop), on January 26th, 2011

Despite what inbound marketing experts may tell you, email and other “outbound marketing” tactics continue to play a big role in the success of most B2B demand generation programs.

In fact, email has now become the preferred communications channel for business.

Don’t believe it? Consider the number of emails sent. The Radicati Group, a technology market [...]